Wikipedia:GLAM/Wikipedians in Special Residence/Hans Muller/Presentatie/PR and WP
PR and Wikipedia[bewerken | brontekst bewerken]
(PR = Public Relations)
Crucial differences
| PR | Wikipedia | |
|---|---|---|
| Financial | Paid | Unpaid |
| Organisation | Commercial, institutional | Non-profit, thrives on donations |
| Personnel | Professionals | Volunteers and ~ 150 professionals for support |
| Scope | Promotional | Objective |
| Approach | Rational and emotional | Rational |
| Direction | Unidirectional | Bidirectional, interactive |
| Target | Selected group | Everyone |
| Medium | Owned, paid for | Owned by Wikimedia Foundation, free public use subject to rules |
| Collaboration | No, private | Yes, public |
| Goal | Attention, image, awareness, transaction |
Free public access to the sum of all knowledge |